August 20
Walk along the marina in Marbella, stroll through Estepona’s flower-filled old town, or take in the coastal views in Mijas, and you’ll notice something striking: accents from all over the world. The Costa del Sol has always been international, but in 2025, foreign demand has become the defining force in the region’s property market.
Our industry experts at Marbella Luxury Homes have been following the numbers closely, and the story is clear: international buyers aren’t just participating in this market – they’re driving it.
According to the latest figures, nearly 40% of all property purchases in Málaga province in 2024 were made by foreign buyers. That’s not a side story — that’s almost half the market.
Here’s the breakdown that tells us who’s really shaping the Costa del Sol in 2025:
And here’s the kicker: foreigners typically pay more per square meter than Spanish buyers. On average, internationals spend €2,362/m², compared with locals at €1,713/m².
For the mid-market — the sweet spot of €200,000–€600,000 — this means quality apartments with sea views, stylish modern townhouses, and smaller villas. For the luxury bracket, it means record-setting prices in Marbella and branded residences commanding attention from global wealth.
One of the most telling statistics is the difference in price per square meter:
That’s a 38% premium. Why?
For Marbella Luxury Homes, this means advising clients in the €200K–€600K range often involves helping them balance lifestyle desires (sea views, modern design, proximity to amenities) with smart financial choices. Often they arrive ready to move quickly — many pay cash, cutting through bureaucracy and competition. It’s a trend worth watching closely as 2025 unfolds.
While billionaires grab headlines, the reality is that the €200K–€600K bracket is where most expat buyers are active.
This price range hits the perfect middle ground: accessible for many expat families and retirees, but still offering long-term value and rental potential.
Still the largest group, they’re drawn by cultural familiarity, year-round flights, and established communities. Even post-Brexit, Brits account for around 20% of all foreign buyers in Spain, and Marbella, Mijas, and Estepona are their go-to spots.
With an 18% jump in purchases, the Dutch are becoming one of the fastest-growing groups. They often seek eco-friendly developments, good schools, and easy access to airports — making Estepona especially attractive.
The 36% surge in Polish demand is one of the market’s surprises. These buyers often look for holiday homes that double as investments. Mijas’ affordability and Estepona’s growth story are proving particularly attractive.
Though small in volume, Americans are having an outsized impact because of how much they spend — €3,390/m², nearly 30% more than Brits. Marbella is their dream destination, while Estepona’s new reputation as the “rising star” of the Costa del Sol is pulling them in fast.
Our team at MLH has noticed a clear shift: for many buyers, lifestyle now trumps pure ROI.
What unites them? They all see the Costa del Sol as more than an investment — it’s a way of life.
Unlike past cycles where retirees dominated, today’s luxury buyers are younger, entrepreneurial, and lifestyle-driven. They want cutting-edge design, wellness amenities, and the prestige of a global brand.
Foreign demand shows no signs of slowing in 2025. With supply limited in Marbella, Estepona, and Mijas, buyers are competing more fiercely — particularly for properties that tick all the boxes: modern, well-located, and ready to move into.
Forecasts suggest:
At Marbella Luxury Homes, we’ve helped thousands of international buyers find the perfect property in Marbella, Estepona, and Mijas.
Whether you’re looking for a €250K holiday apartment, a €500K townhouse, or a €600K family villa, our expert agents will guide you every step of the way.
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📞 Get in touch today and discover why so many expats are choosing the Costa del Sol for lifestyle, investment, and a brighter future.
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Charline Vandeven