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Why Mijas Is More Than Just a Holiday Destination

Discover Why Mijas Is More Than Just a Holiday Destination It’s a Prime Second-Home & Investment Opportunity

At Marbella Luxury Homes we see first-hand how compelling the market is in and around Mijas and recent news out of the town underscores why now is an excellent time to invest or own there.

Strong Government & Local Government Backing for Year-Round Growth

According to a recent article, the municipality of Mijas just participated in the International Golf Travel Market (IGTM) in Cannes, as part of its strategy to promote itself as a first-class golf tourism destination.

Key takeaways:

• Mijas has 12 top-level golf courses, making it one of the municipalities with the highest concentration of golfing facilities in Andalusia.
• The local council expressly says that golf is “not only a driving force for tourism, it is also a key tool for deseasonalisation and for attracting visitors with high purchasing power, who generate employment and wealth in the municipality.”
• The strategy is backed by Turismo y Planificación Costa del Sol (Tourism & Planning Costa del Sol) and forms part of a broader push to position Málaga province as an international benchmark in golf tourism.

What this means: The local government isn’t just relying on summer holiday bookings it’s actively investing in infrastructure and marketing to make Mijas a year-round destination. For second-home buyers and short-term rental investors, that’s a very positive foundation.

Why That Matters for Your Second Home / Rental Investment

As real estate specialists focused on Mijas and the wider Costa del Sol, here are the key points we believe matter:

1. Volume of Options + Attractive Supply

We currently have over 560 properties for sale in the Mijas area, giving buyers and investors a wide choice of homes from charming village houses to luxury beachfront villas. With such volume, there is strength in variety and flexibility to choose what fits your lifestyle or investment criteria.

2. Short-Term Rental Potential

In addition to the long-term home market, there are 36 excellent short-term rental properties in our portfolio in the Mijas zone. These are properties already positioned or suitable for holiday rental use, which means that, given the increasing year-round demand through golf, nature and leisure tourism, they offer a compelling rental opportunity.

3. Deseasonalisation Supports Rental Yield

Because the municipality is explicitly targeting higher-end tourism and promoting off-season sports and leisure (golf, nature, gastronomy), the rental market is less bottlenecked into just the high summer months. That means better utilisation, improved yield potential and less risk of empty months.

4. Second-Home Lifestyle + Investment Balance

Owning a property in Mijas allows you to enjoy your own getaway, while simultaneously leveraging its rental potential when you’re not using it. And with the local council focusing on quality tourism, the kind of visitor base being attracted is aligned with premium properties (which tend to hold value better over time).

Our Commitment to You

At Marbella Luxury Homes we specialise in guiding buyers and investors in this precise context. Here’s how we help:

• We provide access to our full portfolio of 560+ properties, filtering by budget, lifestyle preference (village, mountain, coast, golf) and rental-investment potential.
• For the 36 short-term rental ready homes, we assess realistic rental forecasts, occupancy trends (especially given the shift to year-round tourism) and match you to property management options if required.
• We stay abreast of local planning and infrastructure developments in Mijas, so you can buy with confidence that you’re in a town where the council isn’t just reactive but proactive.
• We support you with transparent advice on second-home ownership in Spain, rental licensing (if relevant), tax implications and staying compliant with local regulations.

Why Now Is a Smart Time

• With Mijas actively promoting itself in major international golf travel fairs like IGTM, the destination’s profile is rising among serious, higher-spending tourists and second-home buyers.
• With a supply large (560+ homes) but still finite, and demand increasing, the market dynamic supports both capital appreciation and rental income.
• With deseasonalisation efforts, you can expect a smoother year-round rental performance rather than a narrow “summer-only” window.
• With professional support and a strong local team (that’s us), you can navigate the process with clarity and minimise risk.

Final Thoughts

Whether you’re looking to purchase a dream second home for yourself or an investment property to benefit from the rental market on the Costa del Sol, Mijas stands out right now. The local government’s strong push toward quality, year-round tourism gives you a structural advantage. Combine that with our extensive market inventory and specialist support, and you’re in a strong position.

If you’d like to explore current listings in Mijas (including those high-potential short-term rental homes), let’s arrange a tailored walkthrough of the best opportunities for your budget and goals.

Contact Marbella Luxury Homes